A new image campaign, a strong claim and even a new logo highlight the unique strengths and services of Bank Van Breda. Namely, to see the professional and private sides of entrepreneurs and liberal professions as a single entity.
Less is more, that was the strategy for this sonic branding. We reworked the jingle that we made years ago, and brought it to its core. A simple tip-toe piano melody builds the tension, only to be released at the end by the classic 'bank van breda'-Jingle.
Client : Bank van Breda
Agency : Lielens