Dieter Coppens, Tine Embrechts and Adriaan van den Hoof went into auto mode and shared their missed messages.
Together with Bonka circus, we worked on a radio campaign in which 3 well-known Flemish people put their cell phones on auto-mode and then read out their missed messages. As it turned out, they didn't miss a thing. Distraction by smartphones remains one of the biggest causes of accidents in traffic.
The campaign was quickly noticed and shared en masse.
Campaign by Bonka Circus