Go back


Agency : Bonka Circus

Dieter Coppens
Tine Embrechts
Adriaan van den Hoof

Dieter Coppens, Tine Embrechts and Adriaan van den Hoof went into auto mode and shared their missed messages.

Together with Bonka circus, we worked on a radio campaign in which 3 well-known Flemish people put their cell phones on auto-mode and then read out their missed messages. As it turned out, they didn't miss a thing. Distraction by smartphones remains one of the biggest causes of accidents in traffic.

The campaign was quickly noticed and shared en masse.

Campaign by Bonka Circus